Payton Freund

Hello, I’m Payton Freund. I’m a Clinical Professional Counselor Intern.

My Path To Becoming A Therapist

I’m a born and raised Las Vegas local. If you asked eight-year-old Payton what she wanted to be when she grew up, she would have told you a fashion designer. Over time, though, I realized what mattered most in a career was helping people. This led me to pursue a degree in Psychology from Washington State University (GO COUGS!) with plans to become an occupational therapist. 

While working as a Violence Prevention Student Coordinator, I became deeply interested in human sexuality and supporting survivors of sexual violence. Coming from a K–12 Catholic education where sexuality and pleasure were rarely discussed, I found it powerful to be in a space where open conversations about sexual well-being were not only accepted but encouraged. I realized how important it was to make these topics less taboo for others.

With that, occupational therapy went out the window. I made it my mission to find a way to weave sexuality education and discussion into my daily work. That’s how I discovered sex therapy, and I’ve never looked back! I graduated with my Master of Science in Clinical Mental Health Counseling from UNLV in May 2025. 

Today, my work allows me to support others while championing sex positivity, empowerment, and open dialogue. It’s everything I hoped for when I first set out to help people, and I feel grateful to do what I do.

My Approach

I believe we can create change when we’re brave enough to show up fully as ourselves. That means being willing to take a leap, feel uncomfortable, and practice real vulnerability, with ourselves and with others. Growth takes both courage and consistency. The more you bring to the process, the more you’ll get from it. My work draws on Attachment-based approaches, including Emotionally Focused Therapy, Dialectical Behavior Therapy, and Experiential Therapy.

I’m here to be with you on that journey, walking through your world. We’ll work on sifting through both your past and present to figure out how to create a more fulfilling life where you feel secure in yourself and your relationships.

How I Work With Clients

I’ve gained a wide range of experience that has shaped the therapist I am today. During COVID, I worked as a Registered Behavior Technician in a clinic setting, providing Applied Behavior Analysis to children with autism. I then served as a Violence Prevention Student Coordinator, planning and hosting events to deliver sex education and share statistics on intimate partner violence both on campus and through social media. Since then, I’ve gained clinical experience in private practice and residential treatment settings, providing individual, couples, family, and group therapy.

My Specialties

Our experienced therapists provide support to couples of all types, guiding them through a variety of challenges. Below is a list of some of the most common issues we effectively address at our Las Vegas therapy office.
At our Las Vegas therapy practice, we proudly offer a team of highly skilled therapists with extensive experience in addressing a wide range of sexual issues. Under the expert guidance of an AASECT-certified sex therapist, we are dedicated to providing compassionate and effective support to help you navigate your unique challenges. Your journey toward healing and understanding starts with us.
Our dedicated therapists specialize in addressing a diverse array of challenges that women face. We empower women to heal from betrayal, cultivate healthy relationships, establish firm boundaries, and feel confident and assertive in both the boardroom and the bedroom. Together, we pave the way for a fulfilling and empowered life.
Our dedicated therapist is passionate about empowering individuals in their 20s to launch their lives with confidence. Whether you're grappling with imposter syndrome or learning to embrace adulthood for the first time, we’re here to guide you. Based in the middle of Las Vegas, our therapist will help you discover your authentic self, establish healthy boundaries, and cultivate a fulfilling and successful life. Don't wait to take the first step toward the life you deserve!
As a proud queer-owned psychotherapy practice, our dedicated queer-affirming therapists are committed to empowering the LGBTQIA+ community through their journey. We offer vital support to the Las Vegas queer community, creating a welcoming and safe space where individuals can openly explore and address the challenges that affect their lives. Together, we work towards healing, growth, and acceptance.
The revelation of out-of-control sexual behavior, commonly referred to as sex addiction, can lead to a profound crisis for individuals and couples alike. At our Las Vegas psychotherapy office, we specialize in empowering individuals and couples to overcome the challenges of sexual addiction. With our expert support and compassionate approach, we guide you on the path to healing and restoration, helping you reclaim your life and relationships.
Our clinical director and owner founded Richer Life Counseling with a deep commitment to giving back to the Las Vegas community that shaped him. If you haven't found the therapeutic services you’re looking for, we’re here to help. With extensive training as marriage and family therapists, clinical professional counselors, and supervisors, we are equipped to address a diverse range of communities and challenges. We would be honored to partner with you on your journey, helping you navigate any issues and discover more about yourself. Your mental well-being is our priority, and we’re dedicated to your growth and healing.

Therapy Models I Uses:

Fun Facts About Me

  • Hello Kitty fanatic
  • Aspiring ’80s movie completist
  • Lifelong skier
  • Halloween costume enthusiast
  • “Blank Space” by I Prevail karaoke regular
  • Total cat person
  • Crossword buff
  • Roller-skating revivalist
  • Sushi lover
  • Sucker for cute shoes

Let’s Work Together

Beginning therapy can feel overwhelming, but know that this journey is centered on you, your starting point, your pace, and what matters most to you in each session. My role is to support you in gaining a deeper self-understanding and in overcoming the barriers that stand between you and a more fulfilling life.

There are no expectations, only space to explore the challenges you’re facing in your mental health or life direction. When you feel ready, I am here to walk alongside you.

Click the link below to schedule a session, and let’s begin your journey together today.

Payton Freund

Licensed Clinical Professional Counselor Intern